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Truist Performance Marketing Personalization Consultant in Atlanta, Georgia

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Regular or Temporary:


Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The personalization imperative for Truist revolves around enabling our Marketing efforts with robust client and consumer data, connecting that data to our marketing touchpoints, and communicating effectively to consumers in a timely, relevant manner based on deeply understanding those consumers. This role will help support, (and at times lead), the day to day project operations around implementing personalized strategies and tactics across Truist’s marketing channels.

This role will develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.


Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  1. Help identify new strategic opportunities and growth areas for personalized marketing interactions and journeys

  2. Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.

  3. Manage large marketing initiatives, utilizing all marketing channels including digital.

  4. Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve the marketing of products, processes, or services.

  5. Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.

  6. Lead teams or projects with moderate resource requirements, risk, and complexity.

  7. Mentor less experienced teammates to build their own technical expertise.

  8. Directly impact the achievement of client, operational, project, service, and risk management objectives.

  9. Help build and maintain reporting capabilities to establish and track KPIs, and communicate the value of personalization strategies to and tactics to LOBs and senior management

  10. Deliver programs on budget and on time.


Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

  2. Five years of related experience or an equivalent combination of education and experience

  3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)

  4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity

  5. Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market

  6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

  7. Ability to provide direction, coaching and mentor teammates

  8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates

  9. Developing presentation skills and communication skills

Preferred Qualifications:

  1. MBA or Master's degree in related field

  2. Ten years of related experience

  3. Previous experience in financial services, retail or packaged goods industries

  4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site (

. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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