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Truist Associate Partner Marketing Manager in San Diego, California

Req ID: R0043335

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Support Senior Partner Marketing managers in planning and executing the company's marketing partnerships, from relationship management to strategy, planning and tactical execution. This role has some direct impact on loan acquisition volume, helping the company meet its loan acquisition goals and objectives.

As an assistant/support level role that focuses on day-to-day execution of partner marketing initiatives and tactics, responsibilities will include interacting regularly with an internal creative services team, data analysis resources, web development resources and external vendors as warranted to execute projects.

The Associate Partner Marketing Manager is responsible for supporting Senior Partner Marketing managers in planning and executing the company’s marketing partnerships, from relationship management to strategy, planning and tactical execution. This role has some direct impact on loan acquisition volume, helping the company meet its loan acquisition goals and objectives.

This position is a support level role that focuses on day-to-day execution of partner marketing initiatives and tactics. This person will interact regularly with an internal creative services team, data analysis resources, web development resources and external vendors as warranted to execute projects.

Essential Duties and Responsibilities:

  • Supports senior partner manager and business development team in marketing planning work to secure new partnerships.

  • Interacts on a day-to-day basis with representatives from key marketing partnerships.

  • Supports development of marketing communications strategy and execution, from launch through sustainment and growth over time.

  • Develops and executes marketing tactics including but not limited to integration of marketing into partners’ customer experiences, website ecommerce integration, content strategy, email marketing, direct mail, print, point of purchase, public relations, event marketing and social media.

  • Helps with tracking, reporting and measurement of partner marketing efforts.

  • Uses closed-loop marketing to make recommendations with solid data.

  • Identifies and tests new opportunities to market LightStream via assigned partners to find new opportunities for growth.

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Minimum 3 years experience in a marketing role and at least 1 year experience in online marketing.

  • Strong oral and written communication and presentation skills.

  • Competency in analytical and integrative thinking, creative problem solving. Comfortable interacting with quantitative information.

  • Ability to multitask, manage several projects simultaneously, and prioritize appropriately.

  • Strong interpersonal skills to collaborate, manage relationships, and participate effectively in cross-functional teams.

Preferred Qualifications:

  • 2 years in an Internet-based business or online marketing role.

  • Some online partner marketing experience and/or advertising agency account management experience.

  • Consumer lending and/or financial services experience.

  • Some working knowledge across a range of online and offline marketing functions (website, search, advertising, collateral development, email, direct marketing, etc.).

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

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