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Truist Digital Marketing Manager - Agile in York, North Carolina

Req ID: R0032357_York

Specific information related to the position is outlined below. To apply, click on the button above. You will be required to create an account (or sign in with an existing account). Your account will provide you access to your application information.Need Help?

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Regular or Temporary: Regular Language Fluency: English (Required) Work Shift: 1st shift (United States of America)

Please review the following job description:

Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders

  • Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines
  • Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
  • Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
  • Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.
  • Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
  • Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and seniormanagement.
  • Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
  • Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emergingtechnologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
  • Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
  • Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
  • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.Sophisticated analytical skills and the ability to solve complex technical and business problems.
  • Ability to influence others to adopt a new perspective.
  • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

* Minimum Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field
  • 7+ years of related experience or an equivalent combination of education and experience
  • Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
  • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
  • Sophisticated analytical skills and the ability to solve complex technical and business problems.
  • Ability to influence others to adopt a new perspective.
  • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry Preferred and Technical Qualifications:

  • Preferred Requirements: Master's degree or MBA and previous experience in the banking industry.

  • Experience developing digital marketing strategies that drive traffic and conversions
  • Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
  • Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
  • Working knowledge of American Disabilities Act (ACT) compliance requirements
  • Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
  • Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
  • Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools.
  • Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers.
  • Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation. Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name. EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

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SunTrust is federally registered service marks of SunTrust Banks, Inc.

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